Europe's Rivers and Castles - River Cruising fun
So what makes river cruising so much fun? In this post, our last in the series, we’ll use examples...
You may have seen this article on Fox News Travel describing a river cruise line targeting millennials. The article notes:
U offers four eight-day voyages, including a Paris roundtrip on the Seine and an Eastern European trip from Regensburg to Budapest down the Danube, Main, and Rhine. In addition, during the winter holidays, it will add two five-day festive-themed trips, says Uniworld President and CEO Ellen Bettridge, who explains the shorter trips are aimed toward working professionals with limited time off.
In contrast to traditional cruises, U offers as many as five overnights in port compared with one on most Uniworld cruises, according to the CEO, which may appeal to those looking for a quick getaway.
We spoke with U by Uniworld CEO Ellen Bettridge at the Avoya Conference to better understand the product.
Uniworld had two older river cruise ships which needed some attention. The rooms were very small. We know since we sailed one of them down the Seine River. It was a great experience but the cabin was so small that we needed to communicate when one of us needed to cross in front of the bed since there was barely enough room for one person. Uniworld offers luxury experiences and their more modern ships have much nicer cabins. Since the ships needed to be modified anyway, they decided to use them for a new market.
Millenials are a rising force in the travel business. As more and more get into the workforce and have disposable incomes, travel is the next logical step. The average age of the river cruiser has been coming down recently but it's certainly not a millennial crowd. So why not tap a new market?
U by Uniworld targets millennials: 21 - 45 year olds. So what are they doing to appeal to this age group?
Who is U by Uniworld targeting? People like:
Ever hear of Contiki? (check out this blog for some more info). They run amazing land based tours for this same age group. Since they are sister brands, each ship will include two hosts from Contiki. Great idea! Uniworld is renown for their high level of service and sophistication. You get Uniworld's high end experience in river cruising and Contiki's understanding and experience with millennials on land. So this is a great team.
Well not quite yet. You can certainly book now but voyages start Spring 2018. Not too far away really. U by Uniworld won't go to Portugal or Southern France. But it will feature trips along the Seine, Danube and the Rhine. But before you book there's some questions a good travel agent can answer for you : Is this the right fit for me? Which itinerary meets my interests? When's the best time to go., Which cabin category to choose, When to fly to Europe, What documentation do I need, should I get insurance, what if I want to stay over night before or after the cruise. And of course - what's the best deal available?
It will be fascinating to see how successful Uniworld will be. This is a first and it makes perfect sense to pair Millennials with river cruises. But there are alternatives of course that a really good travel agent can review and compare for you. Introductory pricing looks pretty enticing though. Stay tuned. Or contact us for more information.
Explore other blogs on this site to learn more about river cruising.