We love to think that we sell travel experiences - not just trips. For the most part we do - when we talk to our customers, it's the experience they are looking for. But does buying "travel experiences" really make sense in the grand scheme of things?
Ever think about land tours instead of a cruise? In previous posts here and here, we looked at an example of an escorted tour with Trafalgar. The post ended with a list of criteria to choose between suppliers. Here we dive a bit deeper by looking at a specific case study.